Straight, practical writing on measurement, media, creative and the numbers that decide whether ad spend makes money. No fluff, no invented stats.
Enforcement is January 2027, so most people will file it under later. Two parts are already live, including images Google has started upscaling for you in the one format where the picture is the entire ad. What to pull from your feed this week.
Read → Platform news · 6 min readData processing started August 18, 2026 and the opt-out window has closed. Google is now building audiences from your enhanced conversions data, and its own docs confirm those lists feed Smart Bidding automatically. Four things to check this week.
Read → Platform news · 6 min readExclusions by placement, platform, device and operating system are going away at the ad set level, with no date announced. What actually changes, the two levers you keep, and the 5% setting quietly spending on placements you thought you had switched off.
Read → Platform news · 6 min readUS first from August 2026, LSAs become a Performance Max pay-per-lead campaign. Your reporting history does not migrate, manual bidding goes away, and budgets change shape. What changes and what to do before your account moves.
Read → Platform news · 6 min readNot the campaigns most coverage says. The September upgrade hits campaign-level broad match and automatically created assets. DSA moved to February 2027. What actually changes and four things to do now.
Read → Platform news · 6 min readBudget-limited campaigns that have been quietly beating their targets will start delivering closer to the number you actually set. What changes, why Google made the call, and four things to check before the date.
Read → Platform news · 5 min readFrom July 15, 2026, you need a passkey to change billing, add users or link accounts. What the requirement means for agencies and shared logins, the setup delay that can lock you out, and four things to do this week.
Read → Platform news · 5 min readFrom July 21, 2026, with no notice, you can no longer appeal a policy decision older than six months from inside your account. What changed, why it bites inherited accounts hardest, and four things to do this week.
Read → Platform news · 5 min readThrough July 2026, Google is switching on AI content labels. If you use any AI tool outside Google for creative, the disclosure is now your job. What changes, where the label shows, and four things to do this week.
Read → Platform news · 5 min readFrom July 2026, previously invisible visitors become matchable again. What actually changes in your account, the measurement trap inside the good news, and four things to do this week.
Read → Hiring · 7 min readAn honest look at cost, speed, expertise, control and risk, when each option actually wins, and why the best answer is often neither one on its own.
Read → Hiring · 7 min readThe honest ranges, the three ways agencies charge, what should be included, and why the fee is almost never the number that matters.
Read → Hiring · 8 min readTen questions that separate real operators from account babysitters, the red flags worth walking away from, and the green flags worth paying for.
Read → Measurement · 6 min readPlatform ROAS is the most quoted and least honest metric in performance marketing. Here are the three numbers that actually tell you if your ad spend is profitable.
Read → Measurement · 5 min readiOS, ad blockers and cookie limits quietly eat 20 to 40% of your conversion signal. Here is what server-side tracking and the Conversions API actually fix, without the jargon.
Read → Creative · 5 min readAdvantage+ and broad targeting do the audience work now. What starves an account is fresh creative. Here is a simple system for how much you need and how to test it.
Read →Thirty minutes, your account, and a straight read on what is working, what is leaking, and what we would change. No deck, no obligation.
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